Each study within the Panel is designed in-house with unique end objectives. Upon completion of the research gathering period, our team conducts detailed analysis on the data to identify relevant consumer and industry trends.
Those findings are then reported to our partners with opportunities for further analysis and discussion.
Data Behind Our Decisions
Did you know that 85% of consumers will choose simply "what looks good" when purchasing plants? Consumer tastes are continually transforming and our proprietary research methodology tracks these changes and helps our investors meet demands in a more efficient, targeted manner.
Increasing The Bottom Line
Our investors utilize HGP data to make better decisions and drive customer satisfaction.
As the market place evolves and competition stiffens, staying connected to end consumer trends is critical for success.
Our Goal:To Better Understand Our Consumers
Revolutionizing Consumer Access
Who is the Panel?
Spans the entire United States
Consumers actively shopping for live goods
Mix of male and female illustrative of our consumer base
A wide variety of ages - every age group is represented
A diverse group of people who love gardening
"Looks like America"
What is the market saying?
Where is it going?
How do we capitalize?
The Home Garden Panel evaluates numerous topics in order to gain a clearer picture of garden center consumers and their purchasing habits.
Studies fall within many categories through which our investors have the opportunity to participate.