The Process:  How We Talk to Consumers

 

Each study within the Panel is designed in-house with unique end objectives. Upon completion of the research gathering period, our team conducts detailed analysis on the data to identify relevant consumer and industry trends.

 

Those findings are then reported to our partners with opportunities for further analysis and discussion. 

INSIGHTS

Data Behind Our Decisions

 

Did you know that 85% of consumers will choose simply "what looks good" when purchasing plants? Consumer tastes are continually transforming and our proprietary research methodology tracks these changes and helps our investors meet demands in a more efficient, targeted manner.  

RESULTS

Increasing The Bottom Line

 

Our investors utilize HGP data to make better decisions and drive customer satisfaction.  

 

As the market place evolves and competition stiffens, staying connected to end consumer trends is critical for success.

Our Goal:  To Better Understand Our Consumers

Revolutionizing Consumer Access

 

Who is the Panel?

 

  • Spans the entire United States
  • Consumers actively shopping for live goods
  • Mix of male and female illustrative of our consumer base
  • A wide variety of ages - every age group is represented
  • A diverse group of people who love gardening

"Looks like America"

 

 

 

 

HGP Insights

 

What is the market saying? 

 

Where is it going? 



How do we capitalize?  


The Home Garden Panel evaluates numerous topics in order to gain a clearer picture of garden center consumers and their purchasing habits.



Studies fall within many categories through which our investors have the opportunity to participate. 

 

Collaboration Drives
Innovation Through HGP

Metrolina Greenhouses Inc. © All Rights Reserved
Metrolina Greenhouses Inc. © All Rights Reserved
Metrolina Greenhouses Inc. © All Rights Reserved
Metrolina Greenhouses Inc. © All Rights Reserved
Metrolina Greenhouses Inc. © All Rights Reserved
Metrolina Greenhouses Inc. © All Rights Reserved
Metrolina Greenhouses Inc. © All Rights Reserved
Metrolina Greenhouses Inc. © All Rights Reserved
Metrolina Greenhouses Inc. © All Rights Reserved
Metrolina Greenhouses Inc. © All Rights Reserved
Metrolina Greenhouses Inc. © All Rights Reserved
Metrolina Greenhouses Inc. © All Rights Reserved

 

Contact Information:  Reach out to us!

 

Where to Find Us

16400 Huntersville-Concord Road

Huntersville, North Carolina 28078

 

 

Let's Talk

Phone: 704 659 9529

Email: mwynn@metrolinagreenhouses.com

Feel free to use the message bar to the right to also contact us.

Metrolina Greenhouses Inc. | 2013 | © All Rights Reserved

 

 

Who We Are


An ongoing consumer research project aimed at better understanding our average consumers and how to tailor products to their needs.

 

We recruit everyday Americans who have a passion for gardening and build our panels to reflect demographics seen in the field. 

 

 

 

 

Ongoing Events

 

  • Quarterly webinars
  • Custom data analysis 
  • Consumer focus groups
  • Trade shows

 

Metrolina Greenhouses Inc. © All Rights Reserved
What's Happening:  Today and in the Future

ACTIONS

Moving and Planning

 

The Home Garden Panel (HGP) has grown to one of the industry's premier sources for reliable data-based consumer research. 

Opportunities to plan ahead for the next season, year or decade expand as additional insights are developed and tangible action items are delivered. 

Metrolina Greenhouses Inc. © All Rights Reserved
Metrolina Greenhouses Inc. © All Rights Reserved
Metrolina Greenhouses Inc. © All Rights Reserved
Metrolina Greenhouses Inc. © All Rights Reserved
Metrolina Greenhouses Inc. © All Rights Reserved
Metrolina Greenhouses Inc. © All Rights Reserved
Metrolina Greenhouses Inc. © All Rights Reserved
Metrolina Greenhouses Inc. © All Rights Reserved